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Tag Archives for: "stewardship coaching"

10 Tips for Writing Better Direct Appeal Letters

Here are my 10 tips for writing better direct appeal letters.  Direct mail?  Why would you want in this digital age to send an appeal letter through the mail?  They work!  While online giving is steadily increasing it still represents only about 10% of all giving to charities.  The bulk of charities dollars comes through direct appeal letters.  The bulk of a churches dollars comes through the weekend offering.  Yet IF you have an effective direct appeal approach you can add to what comes in the offering plate.  Also, direct appeal letters can and will help for those times when […]

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Does your program REALLY work?

Does your program REALLY work?

Mark, I am very intrigued by your program.  My church has been in a giving decline for several months now!  It’s very stressful.  And I’m deeply concerned.  I really have just ONE question: Does your program REALLY work? That was a question a pastor sent me through Twitter just a few days ago.  It’s a great and fair question.  After all before you spend $365 dollars on a program, even though that is far less than others, you need to know IF it works.  How did I answer?  I gave him several quotes from real life churches that used my […]

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The Forgotten Sermon: How to Preach Effectively on Giving

The Forgotten Sermon: How to Preach Effectively on Giving

A study found that only 32 percent of American church members reported that they had heard a sermon on the relationship between faith and personal finances in that previous year.  The author of the study concluded, “clergy often tiptoe around the topic of money as if they were taking a walk through a minefield.” Could this a major reason why giving to the Church is on a continual decline?   “All the church ever talks about is money!”  You ever hear that one?  Early in my ministry I had someone tell me that.  They were not a part of my […]

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How Recurring Online Giving Can Help You Avoid the Summer Slump

How Recurring Online Giving Can Help You Avoid the Summer Slump

Would you like to know how recurring online giving can help you avoid the summer slump in giving?  A few years ago I began to write about the importance of having online giving for a church.  At the time, 2011, LifeWay Research had just published a report that showed that only 14% of American churches had online giving.  I have long contended that in order to increase giving at our churches we must make giving easy.  There is virtually no easier way to give than through online giving. Here is a real life story of a pastor reading my blog, […]

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The One Thing Every Church Can Do to Improve Giving

Do you know what the one thing every church can do to improve giving?  Improve their offering time!  If you will invest some time in planning out what you say before you take up the offering I can guarantee you that it WILL increase your giving.  I call it Elevator Pitching your offering.  The Elevator Pitch is where someone in a short thirty to sixty seconds tells you what they are about.  If you take thirty to sixty seconds before you take up the offering to tell people WHAT the offering DOES you will raise more money.  You MUST connect […]

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Why You Need a Summer Giving Plan

Why You Need a Summer Giving Plan

Summer is fast approaching which is why you need a summer giving plan.  Right now your members are making plans for their summer vacations.  Some are already packing their bags!  If you don’t have a summer giving plan ready you will experience trouble making budget this year!  Why?  Because…  Summer is typically the worst time of the year for giving.     Summer is typically the busiest and most costly time of the year in terms of your budget.    After the first quarter churches often find themselves already behind budget making it difficult to catch up.    The average church has no […]

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Retailers Are Closing Stores Is Your Church Next?

Retailers Are Closing Stores Is Your Church Next?

Business in America is fast changing and the question should be asked, since retailers are closing stores is your church next?  Amazon is getting much of the blame for why major chains like Sears, Payless Shoes and others are closing stores if not going under all together.  Could your churches future be in danger? If you don’t think this could happen to your church consider these startling facts from ChurchLeadership.org… Every year more than 4000 churches close their doors compared to just over 1000 new church starts! Every year, 2.7 million church members fall into inactivity. At the turn of […]

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Move Casual Donors to Committed and Consistent Donors

Move Casual Donors to Committed and Consistent Donors

If your church is going to be fully funded this year you MUST move casual donors to committed and consistent donors!  Why?  Because every year you lose donors either by death, or they move or they go to another church.  Typically those that you add are further down the giving chart.  They give casually and thus inconsistently.  You have to change that.  Let’s start by asking… How many donors do you have?  I once asked that question to a pastor and his reply was that he felt they had around 1,500.  We pulled the giving data of his church and […]

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How Do You View Taking Up the Offering?

How Do You View Taking Up the Offering?

How do you view taking up the offering?  “Just when we really start to worship then we have to stop to take up the offering!”  That comment made by a staff member to me a few years ago demonstrates the view many have in the church world.  Could this reticence be one reason why giving is in decline?  Here is the question… Is the offering worship or an interruption of worship?  I know what your intellectual answer will be.  Of course it is worship.  Few would argue it is not.  However does your attitude and actions tell a different story? […]

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How to Avoid a Boring Offering

How to Avoid a Boring Offering

One major key towards being fully funded is to learn how to avoid a boring offering!  To me the offering is the most boring part of worship services.  Why is that?  Here are what I have found as the major reasons why. First, we fear asking for money will drive people away.  Jesus never worried about talking about money because he wasn’t interested in attracting a crowd but in making disciples.  Frankly it is not that the church talks about money that turns people off it is how we talk about it.  Focus on what the gift does and people […]

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